What is the score in a pairwise ranking?

Published September 8, 2023

Using the score of a pairwise ranking

What is the score?

A choice options score in a pairwise ranking represents the relative preference of that choice option across all participants (or a group of participants if you filter results). The score is normalized on a value range from 0-100. The most preferred choice option can have a score of 100. A choice option that was not selected once at all as a preference will have a score of 0.

The more often a choice option was preferred by participants in the pairwise comparison, the higher the choice options score.

The choice option with the highest score is the most important option. This helps you to interpret the importance of a project, product characteristic, or other choice option to a single person (customer, user, ...) or a group of people.

Answering scale and score range

Prioneer.io offers multiple answering scales for pairwise comparison. Each answering scale gives a different way to choose the preferred choice option. You can also say: it is the way "how you ask participants questions" about their preferences in the ranking survey.

Some answering scales allow choosing the preferred choice option while also expressing the intensity of the preference at the same time ("slider" or "preference scale"). Other answering scales just allow choosing the preferred option, without intensity.

When you use the “slider scale”, the score is influenced by the intensity of preference (for instance: strongly preferred vs. slightly preferred). Using the “slider scale” helps you to receive more precise results because the score will be distributed according to the intensity of preference: e.g., in a Ranking where the results are Option A - 100, Option B - 20, Option C - 10, you know that A is much more preferred because the gap between the scores is so high (the score of Option A and Option B has a difference of 80 score points).