Create simple, intuitive image ranking surveys

Choosing the best image, advertising banner, brand logo, product design or photo is easy now.
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Which logo reflects our brand better?
Selecting from two alternative logos
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Doing image ranking surveys doesn't get easier than this

No more complex survey setups. Understand what people like with just a few clicks.

Start a survey in a minute

Just upload your images, set a ranking question, and start rating your options. When you create a Ranking, we apply the best possible default settings so you can get started right away. Of course, you can customize what you want.

Dead easy image rating method

Do many of your image or logo options seem equally good? Our forced ranking helps you to make a decision and brings your options into a unique order. Our answering process presents your choice options to you and forces you to pick one - until our system can calculate your overall ranking confidently.

Survey anyone - frictionless

Easily survey team members or external people. Share a link or QR code to your image ranking survey with any audience. Our fine-granular permission settings allow you to keep control over who can rate options and who can view results. Gain insights into your audience by filtering and comparing results for different audience groups

Have more actionable results than ever before

Defeat choice paralysis while making a fair, data-driven choice. Get insights that a regular survey can't give you.

Make better decisions with the power of science

Pairwise comparison is a scientific approach for identifying true preferences. Our uniquely developed algorithm speeds up the decision-making process and captures people's preferences more accurately: instead of showing a fixed set of questions, our system dynamically determines which images to show a participant while they are answering - giving you better results.

Find consensus and eliminate misunderstandings

View the overall ranking or deep-dive into participant-level results, or view the agreement score per image or product design. Our unique agreement score helps you to spot whether choices are supported by everyone or if there are contrary opinions about the final ranking of the images.

Collect emoji reactions and comments

Is there a “darling of the crowd” among your image options? Are they choice options that people especially love? Do people have thoughts or concerns about a product design? Enable reactions for your image ranking and let people give you the right feedback through emojis and comments.

Analyse results and understand audiences

Different groups of people can find different images appealing. Use our filters and our comparison mode to compare the results of different groups of participants. Export results and participant-level rankings as CSV or PDF.

Use Prioneer to agree on the best image faster and unlock your teams productivity.

teams get more clarity on priorities and reach alignment faster
increase in company time spent on most relevant projects
team productivity boost through clear focus and higher motivation
faster achieving goals by focusing on things of highest business value

Security & Trust

Prioneer upholds stringent security, reliability, and privacy standards, complemented by advanced security and administrative controls. All data transmission is entirely over secure SSL.

Your data is stored in Germany only and will never be sold.
We use secure ISO 27001 certified cloud services for data storage. Data encryption in transit and at rest per default.

Frequently Asked Questions

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Double your productivity, like they do.

Trusted from startups to Forbes 200. Join over 500 companies and prioritize the right things.

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“Prioneer helped me establish an environment where stakeholder feedback plays a crucial part in product decisions. Clean and structured survey results make it very simple to separate 'must-haves' from 'nice-to-haves'.”

Alexander Zakharov

Director of Product at Taxdoo

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“The tool met my immediate expectations providing a means to force rank multiple items.”


US and international consulting

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“The team rating allows us to quickly prioritize as a team, without having to discuss each project one by one. We save a lot of time, and the entire team has clarity regarding which of the new projects we expect to have the greatest impact.”

Stephan Eyl

CEO at Fanpage Karma

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“Prioneer has been game changing for our work.”

Cesar Valdivia

Editor in Chief at BOCETO magazine

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“I was looking for a way to make people do individual scorings to avoid group thinking and make their own assessments first, and then we'd make changes after that in discussion. Thank you!”

Project Management Consultant

Consulting for industry leaders in automotive, fashion & consumer technology